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avatar for Wa'il Ashshowwaf

Wa'il Ashshowwaf

Stuck In The Sand
CEO & Founder
Washington D.C. Metro Area
Wa’il has a diverse professional career across a range of industries and geographies including roles at Pepsi, Walt Disney World, HSBC and Rooam Inc., with experience both domestically and abroad. Having spent more than 15 years in financial services, Wa’il oversees SITS business operations, including marketing, partnerships, sales, finance and business development strategy. EXPERINCE In addition to his primary role at SITS, Wa’il serves as the Cofounder and Board Member for MidEast Gateway, an international consulting firm that facilitates cross-border business alliances and transactions between companies in North America and the Middle East. In this role, he works closely with U.S. and international companies, including tech startups to provide strategic counsel on funding, marketing, negotiations and business development. Prior to SITS, Wa’il served as Vice President of International Commercial Banking at HSBC USA, one of the world’s largest banking and financial services organizations. In this position, he helped U.S.-based companies assess, formulate and implement financial strategies and solutions to support operations, sales growth, compliance and facilitate expansion into international markets. Before that, he was the Regional Manager of Government and Institutional Banking at HSBC USA, with a primary focus on Embassies. During his tenure at HSBC, he built relationships with numerous government and business leaders worldwide and analyzed their organizations’ strengths, weaknesses, opportunities, threats and internal business processes. EXPERTISE  Wa’il is a published columnist and guest speaker at panel discussions and conferences on topics related to hospitality, business, banking, fund raising and more. He is passionate about environmental issues and has partnered on education and research projects with the National Environmental Education Foundation, Smithsonian Environmental Research Center and World Wild Life foundation. EDUCATION He holds a Bachelor’s degree in Marketing from California State University and Master’s degree in Business Leadership from The McDonough School of Business at Georgetown University. He went on to receive Certifications in International Compliance from the University of Manchester and Business Strategy from Harvard Business School.

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